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WVU Day of Giving Social Media Toolkit
Communicator Toolkit
What is Day of Giving?
A one-day, 24-hour fundraising opportunity designed to bring people together to give toward a cause close to their hearts. Gifts — both large and small — are driven by social media and email communications. These gifts will go toward areas of greatest need or scholarships for the University or in various schools, colleges and departments. It will be the seventh Day of Giving at West Virginia University and is a common practice amongst our peer institutions as well. This year's Day of Giving will take place on March 20, 2024, beginning at midnight and ending at 11:59 p.m. Though all are encouraged to participate, WVU would like to increase the number of first-time donors and young alumni on this day.
For more information on the Day of Giving, visit: FAQs.
Day of Giving Logos
- Note: When making your own Day of Giving graphics with these logos, do not to change or edit the main WVU Day of Giving logo or alter the Flying WV in any way. You may incorporate a smaller unit logo below or in a corner, but it's important the main logo doesn't change so there is consistency throughout the WVU System.
Day of Giving Social Media Graphics
- Note: For academic units, make sure to utilize the 12 scholarship-specific graphics as scholarships are a top priority where applicable during Day of Giving.
Day of Giving Graphics Photoshop Files
Bonus Dollars for Leaderboards and Challenges
Timeline and Example Social Media Text
Week of Feb. 19 – Online launch via social media, a news release and teaser video from @WVUFoundation accounts (share!) will go out on Monday, February 19
Week of Feb. 26 – Social media posts continue
Week of March 4 – Website push (link to it!); Ramp up social media posts
Week of March 11 – Continue to post at the same rate (posts will include more detail about the Day of Giving). The Day of Giving Facebook Sharing Video Challenge begins on the WVU Foundation accounts Monday, March 11 (share!)
Week of March 18 – Final push on social media. A media release with challenge details for alumni and friends will go out on Monday, March 18
March 20 – Day of Giving begins at midnight. The University's main and WVU Foundation's social media accounts will be leading the conversation (share!). A recap/thank you video will go out on social media from the WVU Foundation accounts on Thursday, March 21
* If you contribute to a social media property on behalf of WVU, the content you provide must be accessible. Follow this link to make sure you are making your posts about Day of Giving properly accessible.
What’s the theme?
"Day of Giving" has essentially become its own theme. We will, though, center
many of our communications pieces and social media messaging around "Go
above. Go beyond." For the academic units, additional language centered around scholarship support should be a top priority.
What’s the overall fundraising strategy?
There will be many challenge opportunities throughout the day to earn more dollars for your unit or program. Utilizing hourly challenges (and producing healthy competition between units) creates a fast-paced campaign that can build WVU community excitement, attract new supporters and raise more money. At the Day of Giving website, there will be:
- Main Donation Leaderboard
- Participation Leaderboard
- Hourly social-based and donation-based challenges
- Unit-specific challenges (as requested)
What's your role?
On average, someone must see/hear something eight times before they act upon it, so we need to spread the word of WVU’s seventh Day of Giving to as many people as possible. Because this is a University-wide effort to reach current students, alumni, parents and fans, we must use all available communications methods we have. That’s where you come in.
Define your ambassadors
There are two different types of ambassadors for Day of Giving:
Social Ambassadors – WVU’s digital leaders, sharing messages and creating excitement about Day of Giving before and during the campaign. Please post about Day of Giving on Facebook, Twitter or Instagram using #WVUDayofGiving.
Fundraising Ambassadors
(volunteers, visiting committee members) – Registered ambassadors that receive a personalized donation link from to encourage others to give.
Ambassadors are WVU’s digital leaders, sharing messages and creating excitement about WVU Day of Giving before and during the campaign. As a registered ambassador, you will use the personalized link from your Ambassador Dashboard to encourage others to give. Throughout the day, you will receive insider Ambassador Updates and be able to track your impact on the campaign in your customized Ambassador Dashboard as gifts come in.
As communicators in your respective areas, it'll be important that you ask those you think would be great ambassadors to get involved. Have them sign up at the link above to get involved.
Contact
Development:
- Kristen Shipp, WVU Foundation Executive Director of Annual Giving and Coordinator for Day of Giving, kshipp@wvuf.org, 304-284-4055
Communications:
- Garrett Cullen, WVU Foundation Director of Communications and Marketing, gcullen@wvuf.org, 304-284-4010