Social Media Tips

Hashtag

Yes, we have a hashtag, it is #WVUDayofGiving. Every post about Day of Giving on Facebook, X and Instagram should include this hashtag. We will use the hashtag on the day of the event to engage, curate to the Day of Giving website and monitor conversation. 

Website

The website is dayofgiving.wvu.edu. It's important to share the link.

Unrestricted giving terminology

We will not use the term "unrestricted giving" at any point. As you are writing social media posts, please use terminology like "areas in need of funding" or "greatest needs" or "areas at WVU that need your support the most." 

Visuals matter  

Each post should have a corresponding image with it. Please use the download links provided, as they will help increase the visibility and reach of each post. Social media posts with visuals have twice the chance to be viewed compared to a normal text post. 

If you contribute to a social media property on behalf of WVU, the content you provide must be accessible. Follow this link to make sure you are making your posts about Day of Giving properly accessible. 

We’ve found that Facebook posts are more successful when they’re posted in the early afternoon hours. The same can be said with Instagram. For other social media platforms, there is no significant pattern, so anytime works. 

The posts within this toolkit are recommended to use for Day of Giving promotion, but there will be a lot of units using them. So, if you want to stand out even more, use those posts as inspiration to create your own (but keep the Day of Giving logo the same so it is consistent).