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WVU Day of Giving Social Media Toolkit
Save the Date: March 25, 2026
For more information visit: emergency.wvu.edu
WVU Day of Giving is a one-day, 24-hour fundraising opportunity designed to bring people together to give toward a cause close to their hearts. Gifts — both large and small — are driven by social media and email communications. These gifts will go toward areas of greatest need or scholarships for the University or in various schools, colleges and departments.
This year's event will be the ninth Day of Giving at West Virginia University and will take place on March 25, 2026, beginning at midnight and ending at 11:59 p.m. Though all are encouraged to participate, WVU would like to increase the number of first-time donors and young alumni gifts on this day.
WVU Day of Giving WebsiteLogos, badges, graphics, template to help spread the word about WVU Day of Giving.
When making your own Day of Giving graphics with these logos, do not to change or edit the main WVU Day of Giving logo or alter the Flying WV in any way.
Download: Logos and BadgesDownload promotional WVU Day of Giving social media toolkit graphics for use on your unit or program accounts.
Download: Social Media GraphicsAdd in your own unit photos to WVU Day of Giving branded graphics in photoshop with this file.
Download: Photoshop Template FileView this year's WVU Day of Giving challenges and graphics for use on March 25.
Download: Challenges and Graphics for March 25A week-by-week walkthrough of the communications and social media strategy for WVU Day of Giving.
Communications and marketing outreach begins on Monday, February 23 with a promotional video, email and media release.
View Timeline and Text: Posts for the Week of Feb. 23Start to define WVU Day of Giving in more detail around the theme of "Go Above. Go Beyond."
View Timeline and Text: Posts for the Week of March 2Begin to promote the WVU Day of Giving website and give more details on how our audiences can get involved.
View Timeline and Text: Posts for the Week of March 9Attempt to define in more detail the day-of plans and challenges.
View Timeline and Text: Posts for the Week of March 16Make one final push to alert our audiences of what's to come on March 25.
View Timeline and Text: Posts for the Week of March 23WVU Day of Giving is here! Participate in challenges and engage with donors throughout the day.
View Timeline and Text: Posts for March 25 (WVU Day of Giving)There will be many challenge opportunities throughout the day to earn more dollars for your unit or program. Utilizing hourly challenges (and producing healthy competition between units) creates a fast-paced campaign that can build WVU community excitement, attract new supporters and raise more money. At the Day of Giving website, there will be:
On average, someone must see/hear something eight times before they act upon it, so we need to spread the word of WVU Day of Giving to as many people as possible. Because this is a University-wide effort to reach current students, alumni, parents, fans, friends and grateful patients, we must use all available communications methods we have. That’s where you come in.
There are two different types of ambassadors for Day of Giving:
Social Ambassadors – WVU’s digital leaders, sharing messages and creating excitement about Day of Giving before and during the campaign. Please post about Day of Giving on Facebook, X, Instagram or LinkedIn using #WVUDayofGiving.
Fundraising Ambassadors (volunteers, visiting committee members) – Registered ambassadors who receive a personalized donation link to encourage others to give.
Ambassadors are WVU’s digital leaders, sharing messages and creating excitement about WVU Day of Giving before and during the campaign. As a registered ambassador, you will use the personalized link from your Ambassador Dashboard to encourage others to give. Throughout the day, you will receive insider Ambassador Updates and be able to track your impact on the campaign in your customized Ambassador Dashboard as gifts come in.
As communicators in your respective areas, it'll be important that you ask those you think would be great ambassadors to get involved. Have them sign up at the link above to get involved.
Make sure your content is accessible
If you contribute to a social media property on behalf of WVU, the content you provide must be accessible. Follow this link to make sure you are making your posts about WVU Day of Giving properly accessible.
View WVU Day of Giving FAQs.
Development and Communications
